Tips to Market Your Software on a Shoestring Budget

I’m in my third decade of selling software.  What’s amazing to me is how much easier it is today to market and sell software over the Web, versus back in the “old days” when we had to mess with disk duplication and mailing, snail mail correspondence, cashing checks and postal orders by hand, and providing support through dialup electronic bulletin boards.Perhaps the greatest change is how relatively easy it is today to launch an effective global marketing campaign on a limited budget.  If you’re

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Tips to Market Your Software on a Shoestring Budget