The 4Ps of Website Domain Name Selection
October 5, 2009 by
Filed under Small business marketing
Your are probably familiar with E. Jerome McCarthy’s classic 4Ps of marketing that he first proposed in 1960. For those of you who haven’t heard of it, here’ a quick recap: Product — an object or a service that is mass-produced or manufactured on a large scale with a specific volume of units. Price — the amount a customer pays for the product. Place — the location where a product can be purchased. It is often referred to as the distribution channel. Promotion — all of the communi
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The 4Ps of Website Domain Name Selection
