Argentine Media Law

The Argentine parliament passed a new media reform law last week that caused alot of controversy throughout the country and is also of interest for national media policy throughout the world. The stated purpose and provisions of the law are not altogether unfamiliar ones, though in this era of dying newspapers and hyper consolidation of media companies, we don’t see them get put into effect very often. What am I talking about? Let me list the guts of the law, as I’ve understood it from both

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Argentine Media Law

The New FTC Guidelines on Endorsements by Bloggers

The Federal Trade Commission has issued new guidelines that go into effect December 1, 2009 regarding the use of endorsements and testimonials in advertising that for the first time specifically include blogs.  While there’s a ton of rumors swirling around about what this means, here’s my two cents worth, read from my viewpoint as an attorney, albeit one who does not currently practice in this field professionally. Brief History Back in 2007, the Federal Trade Commission (FTC) published a

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The New FTC Guidelines on Endorsements by Bloggers

FTC takes aim at bloggers

The Federal Trade Commission (FTC) in the U.S. has imposed new guidelines that will force bloggers to disclose any “material connection” to advertisers. These new guidelines also apply to people who use social media, especially celebrities who use Twitter, and who fail to disclose their connection to advertisers, if payment is involved. The new rules go into effect on December 1, and anyone found guilty could face fines up to $11,000 for each violation. The law attempts to address the issue

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FTC takes aim at bloggers