FTC Drops the Banhammer on Undisclosed Reviews

The FTC has been relatively busy and dialed into the needs of consumers and has issued pretty strong mandates this year. Not long ago, the FTC prohibited sales-oriented robocalls and now, they require bloggers to disclose their relationships with companies they endorse. There’s many concerns in among the marketing industry in the blogosphere from both advertisers and bloggers. I’ll share some thoughts on it to help you make sense of it all. Warning: Long blog post ahead. Proceed with cau

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FTC Drops the Banhammer on Undisclosed Reviews

The New FTC Guidelines on Endorsements by Bloggers

The Federal Trade Commission has issued new guidelines that go into effect December 1, 2009 regarding the use of endorsements and testimonials in advertising that for the first time specifically include blogs.  While there’s a ton of rumors swirling around about what this means, here’s my two cents worth, read from my viewpoint as an attorney, albeit one who does not currently practice in this field professionally. Brief History Back in 2007, the Federal Trade Commission (FTC) published a

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The New FTC Guidelines on Endorsements by Bloggers

We are journalists, not marketers

The FTC has issued new guidelines cautioning bloggers to disclose ties to products they endorse or risk an $11,000 fine : The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” mar

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We are journalists, not marketers

Saturday September 26th 2009

Wed 30 Sep 2009 Written by spygun under Finance The  American Fed has issued the following statement:   “To provide support to mortgage lending and housing markets, and to improve overall conditions in private credit markets, the Federal Reserve will purchase a total of $1.25 trillion of agency mortgage-backed securities and up to $200 billion of agency debt.” Now we can watch the demise of the once-mighty American Dollar. Fund Managers and Investors will now start dumping dollars like confet

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Saturday September 26th 2009