The 4Ps of Website Domain Name Selection

Your are probably familiar with E. Jerome McCarthy’s classic 4Ps of marketing that he first proposed in 1960. For those of you who haven’t heard of it, here’ a quick recap: Product — an object or a service that is mass-produced or manufactured on a large scale with a specific volume of units. Price — the amount a customer pays for the product. Place — the location where a product can be purchased. It is often referred to as the distribution channel. Promotion — all of the communi

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The 4Ps of Website Domain Name Selection

7 Ways to Make News Sites More Social

Vadim Lavrusik is a digital media student at the Columbia University Graduate School of Journalism. He is @lavrusik on Twitter and blogs at Lavrusik.com . Journalism is supposed to be a conversation, but often news websites don’t provide the tools for that conversation to take place. Implementing social media tools and allowing readers to connect to the organization through Twitter, Facebook and other networks, can make it easier for users to engage with the news content and their communi

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7 Ways to Make News Sites More Social