Google Dashboard Launches; Some Skeptic

Google launches service to give users more control over services; watchdog groups calls for more privacy

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Google Dashboard Launches; Some Skeptic

Direct Marketing Mailing List

direct marketing mailing list is a fairly new marketing strategy employed in this era of information technology. Direct marketing is different from others in that it deals straightaway with the end user or customer without requiring media or third company. Another key difference in direct marketing is that it calls for some action through its campaign where the customer is attracted to purchase or try out the product or service being offered. As the name hints, direct marketing mailing list i

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Direct Marketing Mailing List

Digital Signage and Consumer Privacy

This article originally appeared in Digital Signage Expo. The digital signage industry is rapidly becoming aware of the privacy issues raised by interactivity and audience measurement techniques. There is, however, no industry-wide consensus about how to address those concerns. Some industry figures agree that privacy guidelines need to be adopted if audience measurement and other digital signage applications are to progress. Others, though, have referred to calls for the industry to be

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Digital Signage and Consumer Privacy

AHIP’s new national TV ad campaign supports bipartisan reform.

America’s Health Insurance Plans (AHIP) launched a new national television advertising campaign in support of bipartisan healthcare reform. The first healthcare reform ad from AHIP, “Illness”, calls for fixing healthcare to make sure all Americans have the health and financial security that health insurance provides. The ad highlights key policy reforms that health plans have proposed, which include new market rules and consumer protections to achieve universal coverage, guaran

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AHIP’s new national TV ad campaign supports bipartisan reform.